Six Fingers

Avis Car Rental
Art director: Chris Burgess, Y&R Sydney
We had six examples, and it was just a question of finding a novel way to make the point. The parenthetical apology at the end of the copy was meant only for my boss, the creative director. But he said to leave it in. This was one of Chris's last jobs as an art director before he metamorphosed into a copywriter. Roche did the digital enhandcement. (I still can't help myself.)

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